AAN News
Video Ads Get Twice the Interaction as Standard Web Formatsnew
Center for Media Research |
03-28-2007 4:31 pm |
Industry News
Yahoo! Forms Mobile Ad Networknew
Brandweek |
03-27-2007 4:32 pm |
Industry News
'Super-duper' Tuesday Alters Media Strategy for '08 Primarynew
Advertising Age |
03-27-2007 11:41 am |
Industry News
Tags: Retail Advertising
Drop in Ad Revenue Raises Tough Questions for Newspapersnew
As circulation and revenue from print advertising both continue to drop, many analysts are predicting a major shift over the next decade in how newspapers do business, the Times reports. The one bright spot in the newspaper industry is a jump in online ad spending, but it still accounts for only 5.4 percent of all newspaper ad expenditures, according to the Newspaper Association of America. "This is a time of wrenching change and chaos," a media analyst at Jupiter Research says. "All of our assumptions about newspapers are going to be changed. The format, the business model, the organization of newspapers have outlived their usefulness."
New York Times |
03-26-2007 9:53 am |
Industry News
Advertisers Move Beyond Search to Highly Targeted Display Adsnew
Business 2.0 via CNN |
03-26-2007 10:04 am |
Industry News
Is It Time to Abandon the RFP?new
Adweek |
03-26-2007 8:32 am |
Industry News
Tags: Management, Retail Advertising
Next Stop: Hyper-Local Advertisingnew
Adotas |
03-22-2007 10:55 am |
Industry News
Marketers Have Eyes on Mobilenew
New York Times |
03-22-2007 10:29 am |
Industry News
Roanoke Times Launches Website Targeting College Studentsnew
After trying -- and failing -- to reach the youth demographic with a tabloid insert, the Roanoke Times has turned to the web instead. BigLickU.com, which launched Monday, features listings, social networking and video, and is thus far completely supported by ads, according to Editor & Publisher. Landmark Communications, the parent company of the Roanoke Times, also owns Virginia-based AAN members Style Weekly and Port Folio Weekly.
Editor & Publisher |
03-21-2007 2:08 pm |
Industry News
Print, TV Ads Precipitate Online Searchesnew
Center for Media Research |
03-21-2007 9:02 am |
Industry News
Google to Sell Using Cost-per-transaction Modelnew
Mediaweek |
03-20-2007 8:59 pm |
Industry News
Coors Light Readies Web Pushnew
New York Times (reg. req.) |
03-20-2007 12:51 pm |
Industry News
Tags: Retail Advertising
Brands Turn to Steve Stoute to Reach Young, Urban Trendsettersnew
BusinessWeek |
03-20-2007 11:35 am |
Industry News
Huffington's Formula For Ad Successnew
Online Media Daily |
03-20-2007 11:28 am |
Industry News
Nielsen: Overall Ad Spending Up 4.6%, Newspaper Ad Growth at 2.9%new
Editor & Publisher |
03-20-2007 11:23 am |
Industry News
