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The founding staff expected to stay with the Chronicle about a year, according to Editor Louis Black's note in the July 21 issue. The paper has come a long way since those early days when advertising was traded for food. Now, Black says, he has "minimal control, much less of any kind of a plan" for the Chronicle, but one focus is new interactive features on its Web site -- "just as interactivity becomes completely commonplace, with even preteens offering such on their sites." Among other changes, readers will be able to post to the Chronicle's Web site without registering. "In a way, that is why we've produced and continue to produce this paper: open dialogue as hope, discussion as information, action as resistance," Black says.

Austin Chronicle | 07-25-2006 11:43 am | Industry News

Tags: Editorial, Marketing

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