Marketing | AAN.org

SqueezeOC, the weekly launched two years ago by Orange County Register parent company Freedom Communications, will go online-only Aug. 31, the Register reports. Twenty percent of the paper's employees were laid off and an unspecified number of others were reassigned. "Management is spinning fast about the publication's troubles," OC Weekly's Janine Kahn writes. "The spinners didn't admit it, but it's clear that the publication -- billed ridiculously as "alternative" -- is hemorrhaging dough. Instead, they're putting the word out that going digital is the way to reach their target audience. Puh-lease."

Orange County Register | OC Weekly | 08-14-2007 10:31 am | Industry News

Tags: Circulation, Editorial, Management, Marketing

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