AAN News
More Marketers Shifting Focus From Youth to Boomer Audiencenew
New York Times |
10-04-2007 10:33 am |
Industry News
Hot Job: Selling Web Adsnew
Fortune via CNN |
10-03-2007 12:55 pm |
Industry News
Service Allows Readers to Interact With Advertisers Without Leaving a Newspaper's Sitenew
Business 2.0 Magazine via CNN |
10-03-2007 9:58 am |
Industry News
A Widget That Actually Makes Moneynew
TechCrunch |
10-03-2007 9:50 am |
Industry News
Consumers: Web Ads Lack Credibilitynew
Adweek |
10-02-2007 1:31 pm |
Industry News
Magazines Feature New 'Interactive' Print Adsnew
USA Today |
10-02-2007 10:32 am |
Industry News
Tags: Marketing, Retail Advertising
Mobile Phone Penetration 84 Percentnew
MarketingVox |
10-02-2007 9:47 am |
Industry News
Third-Party Apps Can Help Papers Tap Facebook's Audiencenew
Editor & Publisher |
10-02-2007 9:22 am |
Industry News
Some Big Dailies Are Emphasizing Circ Quality, Not Quantitynew
"Driven by marketing and delivery costs and pressure from advertisers, many papers have decided certain readers are not worth the expense involved in finding, serving and keeping them," the New York Times reports. As ad buyers have become more cost-conscious and have succeeded to some extent in narrow targeting with online ads, they've expressed less interest in reaching the reader who doesn't match a certain profile. Some major daily papers have responded by curtailing advertising, cold-calling, and offering promotional discounts, while others are cutting back and refining their geographic reach, the Times reports.
The New York Times |
10-01-2007 10:29 am |
Industry News
Online Marketing Terms 101new
San Diego Business Journal |
10-01-2007 1:27 pm |
Industry News
Despite Consumer Demand, Local Business Slow to Advertise Onlinenew
iMedia Connection |
10-01-2007 1:05 pm |
Industry News
Online Ad Exchanges Face Uphill Battlenew
Adweek |
10-01-2007 12:49 pm |
Industry News
Tags: Marketing, Retail Advertising
Most Americans Say Green Advertising is 'Just a Marketing Tactic'new
Center for Media Research |
09-28-2007 11:31 am |
Industry News
B of A: Newspapers Should Get More Credit for Online Transitionnew
Editor & Publisher |
09-28-2007 11:26 am |
Industry News
Study Offers Surprising Numbers on Newspaper/Yahoo Dealnew
Deutsche Bank analysts estimate the advertising alliance between around 400 newspapers and Yahoo "could push newspapers into positive revenue territory a year earlier than originally forecasted," Editor & Publisher reports. The upswing could come as early as 2009, and papers involved in the deal could see a lift in year-over-year online revenue growth from 20 percent to 40 percent by the second half of 2008, the study says.
Editor & Publisher |
09-27-2007 9:35 am |
Industry News
