AAN Association of Alternative Newsmedia

Indie Film Distributors Say They're Hurt by Media Cutbacks

By AAN Staff

september 10, 2009 08:40 am

Independent film is more reliant on film critics than mainstream big-budget film, with critics often having the ability to "help drive positive word of mouth and nudge arthouse moviegoers into seats without a big marketing spend," Variety reports. And the distributors of indie film say they're feeling the pain from "the loss of regional movie reviewers and diminishing newspaper space." Strand Releasing's Marcus Hu says his company has been particularly hurt by Village Voice Media's practice of assigning reviews to a few critics that run in every VVM market. "Before, at least, you had a new shot in each market," he says.

View full article at Variety