Advertising at a Crossroads

december 30, 2003  09:16 am
For the advertising industry, the first of many changes expected next year will descend as soon as Thursday. That is when a law takes effect that regulates the unsolicited commercial e-mail almost universally derided as spam. The act may ease the problems associated with spam - which now accounts for half of all e-mail traffic - by banning false or deceptive headers on a message that can disguise the sender's identity and empowering the Federal Trade Commission to create a "do-not-spam" list, among other measures.