Weekly Announces Name Change but Competitor Gets the Trademark

july 16, 2007  11:21 am
The Fort Collins Weekly, headed by AAN veterans Joel Dyer and Greg Campbell, entered into a "partnership" earlier this month with Northern Colorado Communications, a regional publishing group owned by Nevada-based Swift Communications. Last week, NCC announced that it would be changing the paper's name to Fort Collins Now. However, in a press release issued the following day, the Rocky Mountain Chronicle proclaimed that it had registered the name "Fort Collins NOW" with Colorado's Secretary of State, according to the Coloradoan. The Chronicle, whose masthead also boasts several AAN vets, says it is willing to relinquish the name. "But we have some stipulations," says associate publisher Josh Johnson, tweaking his competitor. "We want fruit pies. And not just any fruit pies, but local, independent pies."