Web-to-Print London Freebie Set to Launch

january 25, 2007  11:49 am
Newsstand, London's fourth free-circulation daily to launch in 18 months, will draw half of its content from stories previously published on the Web, reports Media Life Magazine. When the paper debuts in April, Newsstand's managing director expects 80 percent of the content to come from Web sites and 20 percent from blogs, and appears to assume he will get it for free from publishers abd bloggers interested in gaining exposure to a wider audience. Newsstand is also stealing a page from the Web with its "hyperlocal" strategy, in which a quarter of the paper's news hole will be reserved for news about the neighborhoods in which it will be distributed.