The Media Oxpecker
june 22, 2012 03:34 pm
Every week we round up industry news you may have missed while you were busy trying to reach us.
- The New York Times and BuzzFeed will collaborate in their coverage of the 2012 political conventions. The partnership is a win-win, says Megan Garber:
The team-up will find the two powerful institutions working together to cover the upcoming political conventions, via video segments that will feature Buzzfeed editor-in-chief Ben Smith and others among the site's political reporters. And the collaboration makes, initial WTF notwithstanding, a lot of sense: It gives Buzzfeed some additional credibility as a purveyor of Serious Journalism; and it gives the Times some additional credit for its willingness to dive into the LOLing underbelly of the Internet.
- Mathew Ingram evaluates the winners of the Knight News Challenge and concludes that the future of news will be mobile, video, data and crowdsourced.
- J-schools convened to discuss the digital divide between communities with broadband access and those without, and the "information gap" that results.
- The Economist Group's digital strategy: Lean-forward web and lean-back digital editions.
- "Pay attention to what Nick Denton is doing with comments," says Clay Shirky.
- The Buffalo News is hopping on the paywall bandwagon.
- What kinds of local publishers can successfully charge for online?
- "Marketers [are] about to wake up to the realization that they've allowed the data of their customer bases to be distributed among all our varied social platforms, without a strong plan for how to unify and act on that data, to make money and keep customers satisfied."
- In response to a class action lawsuit, Facebook will give users more control over how their names appear in sponsored stories.
- Facebook's mobile-only ads have debuted to rave reviews from advertisers and users.
- Why mobile can't 'save' local mews.
- 7 CMS platforms for hyperlocal publishers.
- And finally, "What Paper Means in Prison,":
The everyday things we take for granted become vital when we're deprived of them. Prisoners, powerless, have fought for their right to paper. The paper object—book, magazine, letter, paperwork and usable trash—is socially crucial not only for what it is, but what it can become.
Photo: Angela Waye/Shutterstock
