The Cult of Cat

Metro Silicon Valley | November 11, 2015
While the Internet popularized the cat video with its attendant memes, salable kitsch and viral stars, the genre—if one could call it that—dates back to the inception of cinema. For reasons probed by social science and debated by cultural critics, we have long obsessed over cats. Yet in the past decade, with the advent of cheap cameras and online video sharing, that fascination has reached fever-pitch frenzy.

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Metro was founded in San Jose, Calif., in 1985 and is Santa Clara County's largest weekly newspaper. Metro targets the most desirable consumer-spending segment in one of the nation's wealthiest metropolitan areas -- Silicon Valley. Metro focuses on the 18-to...
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