Swedish Firm Plans Launch of Free New York City Tabloid

april 21, 2004  12:16 pm
Metro International, which already has free dailies in Boston, Philadelphia and Europe, is expected to launch a New York edition May 5. Executives are also eyeing expansion into San Francisco and Washington, Jon Fine reports in AdAge. Some advertisers aren't persuaded of the value of these and similar free dailies, which appear to have been "hastily assembled with scissors and a pot of glue," according to Fine. The risk of losing ads is borne by alternative weeklies, he reports, quoting Jane Levine, executive vice president of Chicago Reader, about the impact.