Starbucks Wants Free Ads in Return For Exclusive Distribution

october 3, 2001  09:11 am
Several daily-newspaper execs tell E&P that the coffee chain has threatened to boot their paper from local stores. In addition to free ads, the dailies say Starbucks wants them to pull out of competing single-copy-sales outlets. E&P also reports that Starbucks managers can choose which local papers to stock, but the company eventually wants each store in a given market to offer the same three papers.