Spring Street: Online Personals for Hipsters

june 13, 2003  10:45 am
Spring Street: Online Personals for Hipsters
"Self-revelation is often wrapped in sarcasm and the straightforward snapshot is a rarity," is how The Washington Post’s Libby Copeland describes the ads placed on Spring Street Networks, the online personals service used by Village Voice Media, New Times and many other publications that attract an urban demographic. The dating service for the age of irony, Copeland calls Spring Street, which claims about 950,000 users (compared with 8 million for Match.com).