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Skateboard Rules for a New Economy

By AAN Staff
april 18, 2002  11:02 am
Skateboard Rules for a New Economy
Seventeen-year-old Corey Duffel of Walnut Creek, California is the closest thing the skateboarding world has to baseball's John Rocker: a young punk on the verge of stardom whose mouth gets him into trouble. But there's no such thing as bad publicity in skating. Even if you drop out of school, use the "N" word in a magazine article, and lose all your sponsors, you still can get back in the game if you (and your mom) deliver the appropriate mea culpas. And even if you do a spectacular face-plant during a photo shoot that leaves you with broken bones and causes your scrotum to swell up to the size of a coconut, the kids will forgive you if you come back in style. East Bay Express staff writer Justin Berton looks at the peculiar marketing mechanics of a sport that's now bigger than baseball among American teens.
View full article at East Bay Express