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RSS Advertising Coming Into Its Own

By AAN Staff
december 18, 2006  03:23 pm
RSS Advertising Coming Into Its Own
After years of being associated with publishers, RSS feeds are increasingly being used by traditional advertisers, says an Internet advertising executive. "Companies in virtually every industry segment are using feeds to communicate with customers or constituents via RSS," Brent Hill, VP of advertising services at FeedBurner, tells Adotas. Among the advantages of feed advertising, says Hill, is the uncluttered nature of the environment. "An ad appearing with an item in a feed is often the only advertisement on the entire screen. That's not true of many online environments these days."
View full article at Adotas