Rise in Tech Ad Spending Expected

june 10, 2004  11:20 am
The newspaper industry is starting to feel the effects of a rebound as overall spending on equipment and technology is expected to go up 74.1%, according to the Newspaper Association of America's annual Capital Equipment Expenditures Survey. The total amount projected for 2004 is $623.8 million, up from $358.3 million of actual spending in 2003. A total of 179 newspapers responded to the survey.