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Retailers Offer Advice on Keeping Ad Dollars

By AAN Staff
march 23, 2005  12:15 pm
Carey Watson, who recently retied as senior vice president, marketing, at Burdine’s-Macy’s, delivered a strong message about retail advertising to executives during a panel session at NAA's Newspapers ’05 conference in Dallas this morning. Watson, now a consultant to Federated, explained why newspapers are losing retail advertising dollars and what they can do to stanch the bleeding.
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