Research Shows Gen Y Tough For Traditonal Media

october 27, 2003  05:56 pm
Preliminary findings that scenarioDNA provided MediaDailyNews show Millenials are not just a phenomenon, but a new consumer force to be reckoned with. They generally go with the undercurrent, and look to their peers more than anyone for guidance and recommendations. "Marketers need to reach the Gen Y leaders to pull the masses," says Tim Stock, managing director and co-autho