Report: Content Producers Need Intermediaries to Succeed Online
By AAN Staff
august 28, 2007 02:16 pm
JupiterResearch's new report "
Networked Media: Thriving In An Intermediated World" points to the importance of blogs, portals, and aggregators as digital megaphones for newspapers and other content producers. The report notes that 57 percent of 18-to-24-year-old internet users get their news from portals and that online users now trust portals nearly as much as traditional news media. "To thrive on the web, news sites must become more network-focused and aggregate content from other sources while distributing their own content through intermediaries," says David Schatsky, JupiterResearch's president.
