Reader Experience Drives Usage, Ad Impact

october 16, 2003  08:53 am
The experiences readers ascribe to magazines greatly influence their readership of magazines, as well as the impact of advertising appearing in magazines. That is the central, if not so surprising finding, generated by an important new study scheduled to be released next week at the American Magazine Conference. The study is important, because it defines precisely which experiences inhibit or motivate magazine readers, insights which ultimately could be used to develop research that could be used to plan magazine advertising buys.