PR Consultant Urges Flaks to Take Alt-Weeklies Seriously
By AAN Staff
april 6, 2007 10:55 am
Not because alt-weeklies are important, mind you, but because "other news
outlets rely on them to do news gathering." Joan Stewart, the author of The Publicity Hound's Blog, seems to have picked up this sage piece of advice in this week's PR Week. We shouldn't be too hard on the consultants, though: They
also note that "these newspapers devote a lot of space to a story, (so) they
might be your best opportunity to explain your side of the story in some
detail."