PR Consultant Urges Flaks to Take Alt-Weeklies Seriously

april 6, 2007  10:55 am
Not because alt-weeklies are important, mind you, but because "other news outlets rely on them to do news gathering." Joan Stewart, the author of The Publicity Hound's Blog, seems to have picked up this sage piece of advice in this week's PR Week. We shouldn't be too hard on the consultants, though: They also note that "these newspapers devote a lot of space to a story, (so) they might be your best opportunity to explain your side of the story in some detail."