Online Auctions Emerge As New Sales Channel
By AAN Staff
october 14, 2003 09:27 am
Newspapers’ most recent attempts to weave an
auction model into their Web operations take the
form of local “events” that last from three to 10
days. Traditional and non-traditional advertisers
provide products and, less frequently, services to
the paper in exchange for print advertising space.
Promoted in print and online, the newspaper-
sponsored online auctions act as an additional
selling channel for advertisers and exploit
regional consumer demand. The auctions create
a buzz for in-demand products and generate
added awareness for area merchants and service
providers.