Online Auctions Emerge As New Sales Channel

october 14, 2003  09:27 am
Newspapers’ most recent attempts to weave an auction model into their Web operations take the form of local “events” that last from three to 10 days. Traditional and non-traditional advertisers provide products and, less frequently, services to the paper in exchange for print advertising space. Promoted in print and online, the newspaper- sponsored online auctions act as an additional selling channel for advertisers and exploit regional consumer demand. The auctions create a buzz for in-demand products and generate added awareness for area merchants and service providers.