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On the Web, Branding is Back

By AAN Staff
august 24, 2004  04:03 pm
Experts predict the brand-ad rebound is more sustainable than the boom that buoyed dot-coms in 1999 and 2000, in part because it's being led by the offline world's big brand builders -- including Coca-Cola (KO ), Nike (NKE ), and Visa. While paid search advertising, where companies buy placement in search results from sites such as Google (GOOG ) and Yahoo, was all the rage in 2003, online branding is gaining steam this year and may become the strongest growth story of Net advertising in 2005.
View full article at Business Week