NOW Magazine wins Best Niche Weekly at the Niche Digital Awards
may 5, 2016 11:00 am
Austin, TX – Crack the Champagne, NOW Magazine takes home Best Niche Weekly
Magazine at the Niche Digital Awards. Through a recent partnership with PressReader, the world’s largest
all-you-can-read digital newsstand for newspapers and magazines, NOW has amplified its digital strategy
and pushed the publication into new markets they could have never imagined before.
It’s no wonder the Niche Digital Awards recognized NOW for developing multiple touch points through
digital (on PressReader + with their Digital Edition) to maximize engagement with readers wherever they
are, on whatever platform they choose. Kudos to them.
“We are thrilled to be the winner of the Digital Niche Awards. Winning this award proves that all of
our efforts toward digital integration and innovation is being recognized in the industry and ultimately a win
for our clients and readers. A very special thanks to PressReader for leading us through the development of
this product and making it a huge success.” Gary Olesinski, Director of Sales.
On the PressReader platform, NOW’s reach went from a 52-week cumulative readership of 1.3 million
Torontonians to over 300 million people who enjoy sponsored access to all-you-can-read PressReader titles
in hotels, libraries, airlines, airports, cruise ships and cafes around the world.
NOW’s digital edition, also powered by PressReader, features a slick custom landing page and houses the
publication’s entire archive, from 1981 to present. Recognizing the evolving digital consumption trends of
today’s readers, NOW partnered with PressReader to build a digital edition that maintained the creative
quality of its print edition and provided easy access to the quality content that matters most to their readers.
NOW’s content has never been more discoverable, shareable and borderless as they continue to push the
boundaries of their fearless news coverage into new and exciting digital channels.
