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Non-Profit Begins Paid Marketing

By AAN Staff
february 23, 2004  09:43 am
With an ad in Parade magazine on Sunday, the American Heart Association will begin its first-ever paid advertising campaign, a $36 million, three-year effort to raise awareness of heart disease and stroke. The group hopes that writing checks will help deliver its message more effectively compared with donated advertising, which often translates into "far from prime time."
View full article at New York Times