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Nielsen: Males 18-24 Shifted from TV to Video Games

By AAN Staff
november 3, 2003  09:02 am
As the major broadcast networks, Nielsen Media Research and some major ad shops sleuth out the case of the missing 18- to 24-year-old male TV viewer, others believe they have simply shifted time to new medium. And it's not just the Internet.
View full article at MediaPost's Media Daily News