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Nielsen Develops Market Currency For Cinema Ads

By AAN Staff
october 23, 2003  06:59 am
In a development that could provide an impetus for the burgeoning cinema advertising marketplace, Nielsen Media Research Wednesday unveiled Nielsen Cinema, a new unit that intends to do for in-theater advertising what earlier Nielsen syndicated ratings reports did for the TV industry - provide context and continuity for advertising marketplace transactions.
View full article at MediaPost's Media Daily News