New Marketing Strategy for Live Music

july 13, 2004  09:38 am
Live music has always been an intangible commodity, usually vanishing into the air or bootlegged occasionally by ardent fans (sometimes with a knowing wink by the artist) or packaged as a "live album" and sold at retail. But refinements in CD-burning technology (even Starbucks Corp. is getting into the act, having just inked a deal with Hewlett-Packard Co. to supply some of its stores with CD-burning kiosks) and the rise of legal music-downloading services offer a new scenario.