Mobile Content Services Face an Age Gap

june 1, 2004  03:57 am
According to a report conducted by NOP World for Nokia, mobile phone users say they would pay 28% more than their current mobile fees for mobile content services. On the other hand, among respondents who have never used mobile content, 48% say they would if the services were cheaper. The key to these somewhat conflicting findings is the age of the respondents, with younger people more apt to pay more for the services.