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Marketers Plan Slower Ad Expansion in '05

By AAN Staff
september 15, 2004  10:28 am
ignaling a potential falloff in ad spending next year, WPP unit Millward Brown Tuesday released a survey indicating that far fewer senior level marketing executives plan to boost ad spending in the major media in 2005. The study, Millward Brown's so-called "Marketing & Media Snapshot 2004," was sponsored by Advertising.com and shows that online media continues to have the greatest ad budget expansion plans among marketers, with more than half planning to boost spending in the medium in both 2004 and 2005. However, the percentage of marketers planning to boost online ad outlays in 2005 fell more than three percentage points to 54.1 percent in 2005.
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