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Mags Use Online Ads as Sales Tools

By AAN Staff
august 30, 2004  10:20 am
Vogue appears to be at the vanguard of a revived effort by publishers to extend the usefulness of their products online. The latest experiments are prompted in part by worries over competition from comparison-shopping sites and Web search engines such as Google, which have pioneered new forms of advertising tied to search queries.
View full article at Washington Post