LA Weekly Task: "Reinvent Alternative Journalism"

april 1, 2002  12:08 pm
LA Weekly Task: "Reinvent Alternative Journalism"
Los Angeles Magazine reporter R.J. Smith says the city's dominant alternative "has improved" since "smart and low-key" Laurie Ochoa took over as editor a year ago. Smith calls the paper Ochoa inherited "lucrative but dull, a cash cow in need of a prod" and says Village Voice Media CEO David Schneiderman -- who argues that "anxiety is healthy" -- is doing the prodding. "The pressure I'm putting on them is not because of investors," Schneiderman says. "It's so we don't become dinosaurs."