Kansas Paper With Tiny Circ to Produce Weekly 'Youth Tabloid'

december 20, 2006  01:23 pm
The decline in newspaper readership among the 18-to-24 demographic has led to a youth-oriented spin-off pub even at the 12,514-circulation Hays Daily News, reports Editor & Publisher. "I never got the impression this younger generation is even picking [the daily] up," says Patrick Lowry, editor and publisher of the News. In response, Lowry is launching the weekly Stir, a newspaper and Web site that will target the local university population. "The Hays Daily News is not immune to the national trends," says Lowry.