JFP Publisher: Forbes Columnist Got it Wrong on Local Washing

august 27, 2009  01:48 pm
Forbes' Elisabeth Eaves recently looked at efforts by national and global brands to market themselves as local businesses, and concluded that whether or not such tactics deserved to be decried as local washing "depends on your definition of local." Jackson Free Press publisher Todd Stauffer singles out Eaves and her argument in a column this week. "Actually, the definition of local isn't up for grabs, and it isn't just marketing," he writes. "The entire concept of 'local' is fundamental both to America's economic recovery and to the potential for progress and self-sufficiency for our local communities." Stauffer goes on to explain that what Eaves and other local-washing defenders are "are doing is purposely conflating the concepts 'local' and 'locale.'"