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Internet Erosion of TV Viewing Habits Deepens

By AAN Staff
february 11, 2004  09:05 am
Optimism, a sentiment often in short supply among interactive marketers and publishers since the bubble burst of 2001, reared its head at the iMedia Communications Brand Summit here today, as marketing executives and researchers pointed to signs interactive marketing is gaining traction as a supplement or even alternative to TV advertising.
View full article at Advertising Age