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IAB Moves to Rein In Pop-Up Ads

By AAN Staff
may 4, 2004  06:20 am
Pop-up and pop-under ads should not display more than once during a user's visit to an individual Web site, according to new Web advertising guidelines issued by the Interactive Advertising Bureau. The announcement was one of a set of new guidelines released just before the IAB opened its national Leadership Forum meeting in New York City today. Other suggested guidelines deal with labeling and sizing.
View full article at Advertising Age