Hyper-Stylized Specialty Liquors Driving Alcohol Sales

december 19, 2006  12:59 pm
The proliferation of dramatically packaged, high-end liquors have fueled alcohol industry profits, with revenue from liquor sales jumping 21 percent since 2002, the New York Times reports. Superpremium liquor sales alone, meanwhile, have increased more than 60 percent in the last two years. The article notes the role of celebrity associations in driving the high-end drinks boom, as well as the many new flavors hitting the market. "In the last two years, spirits companies have introduced more than 210 varieties of flavored vodkas, rums and tequilas," notes the Times, "and dozens more 'superpremium' varieties priced at an average of $25 a bottle and higher."