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Half of All Ad-Clicks Deemed Fraud

By AAN Staff
september 29, 2004  02:41 pm
Pay-per-click (PPC) advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honor system. But new data coming to light this week reveals that PPC fraud is far more significant than many industry observers would have imagined.
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