Going Local Leads Remedies for What Ails Newspapers

november 17, 2006  12:13 pm
Experts continue to deliberate what newspapers need to do to stay in the game. Columnist Mark Moore offers a shorthand list of quick fixes that includes going tabloid, free, brief and local. The latter is the key, one publisher writes, and newspapers need to embrace the reality that, for most readers, the global village is eclipsed by what's going on in their own backyards.