Felker Says Alt-Weeklies Connect With Demographic "Sweet Spot"

march 6, 2003  05:02 pm
"Although traditional media seems to be irrelevant to the lifestyles of the young, one segment of newsprint is connecting: the alternative weeklies," says Clay Felker, writing for The Deal.com, a publication for the M&A crowd. Felker, who invented the city magazine format and once owned and edited The Village Voice, says alt-weeklies that succeed have done so by appealing to a "smaller psychographic audience" than the city dailies. He also quotes an editor who says the Red Eyes of the world "will never work until the Tribune prints the word 'fuck' on the front page."