Esquire Unveils Cover with Electronic Ink

september 11, 2008  10:23 am
A 10-square-inch display on the cover of Esquire's October 2008 issue flashes the theme "The 21st Century Begins Now" with a collage of illuminated images, powered by electronic ink. The E-ink technology (the same that is found in Amazon's Kindle, for example) is also used on the inside cover for a Ford advertisement. Esquire editor-in-chief David Granger thinks e-paper is what will bring print into the 21st century, as it incorporates digital technology without making the print product unrecognizable. "It preserves that experience but then it adds a little something else." In other E-ink news, the New York Times reported this week that the company Plastic Logic is introducing its version of an electronic newspaper reader: a lightweight plastic screen that mimics the look -- but not the feel -- of a printed newspaper.