Echo Boomers Distrust Advertising

february 18, 2004  01:57 pm
Echo Boomers like to be in control, don't trust advertising in any media, and are hip to hype, according to new findings by market research firm Yankelovich. The children of the Baby Boom generation, ages 12 to 24, present a unique opportunity for marketers and media agencies if they strive to understand the development of their mindset.