AAN Association of Alternative Newsmedia

Creative Loafing Atlanta Names Multi-Media Exec to Lead Sales Role

june 2, 2011 10:50 am

Eric Moran has been named Director of Advertising at Creative Loafing Atlanta publisher Sharry Smith announced this week. Moran will lead all sales initiatives across CL/Atlanta’s suite of multi-media products building on Creative Loafing’s reputation as the ultimate source for information about life in the South’s largest and most cosmopolitan city.”

“Eric’s deep understanding of the Atlanta market and media landscape strategically positions Creative Loafing to expand the innovative marketing solutions we bring to our local businesses,” Smith said.

Most recently Moran played a key strategic leadership role in Cox Media Group’s startup of Dealswarm.com leading its launch in four cities. Prior to Cox, he led digital and print media sales for the Atlanta Journal-Constitution’s west region. Moran’s diversified sales experience in both Chicago and Atlanta includes AAMCO, Merritt, Hawkins and Assoc., SBC Communications, R.H. Donnelley and Circuit City where he held various leadership positions.

“I am extremely excited to join the Creative Loafing team,” Moran said. “Being associated with such a recognizable brand in Atlanta is an honor. I look forward to building strong partnerships with new and existing advertisers. The integrity of CL’s journalism delivers a vibrant and educated audience that is a great value and highly attractive to local and national advertisers.”