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Consumers Like Newspaper Ads, Hate Telemarketers

By AAN Staff
march 25, 2004  08:50 am
Among various forms of advertising, consumers are repelled by spam and telemarketing but feel fairly positive about print advertising, according to Dynamic Logic's Advertising Reaction Study. Among the consumers polled, the market research firm found that TV and online advertising fell roughly in the middle of the pack with regard to attitudes toward ad formats.
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