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Commercializing Karma

By AAN Staff
june 16, 2003  11:09 am
Commercializing Karma
Yoga, once defined by asceticism, has become big, cushy business in America. Can it survive what some fear is the selling of its soul? Metro Silicon Valley's Russell Wild estimates yoga in America is a $27 billion a year industry, somewhere between the size of Dow Chemical and Microsoft. "What's next for the yoga biz, now that we've already seen the marketing of yogatards, yoga shoes, yogi pillows (stuffed with buckwheat hulls), the $1,200 'tantric bedroom set' (for adults only) and a battery-operated, inflatable 'Chi machine'?"
View full article at Metro Silicon Valley