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Alternative Newsweeklies Pursue Elusive Political Advertising

By AAN Staff
february 24, 2004  05:01 pm
Alternative Newsweeklies Pursue Elusive Political Advertising
Analysts predict that political advertising in 2004 could total $1.3 billion. But will any of those ads find their way into AAN papers? Alt-weeklies should work now to identify candidates "who will be in close races that will require heavy spending right up to Election Day," John Morrison writes in AdRap, published by the Alternative Weekly Network. Advocacy groups can be good prospects for print, he writes, pointing to News & Review CEO/President Jeff vonKaenel's success in selling ads to the Sierra Club and American Civil Liberties Union.
View full article at AWN AdRap