AdPerfect Nears One Thousand Media Publishers On Its Classified Platform
january 5, 2012 11:17 am
AdPerfect, enterprise-level advertising solution provider to a growing list of global
media publishers, saw significant expansion of its customer base in 2011. Adding
more than four hundred individual publications to its publisher base, AdPerfect now
approaches the one thousand publisher mark on its advertising platforms.
“The introduction of a performance-based free model has eliminated any barriers
for publishers who want to deploy a first-rate classified advertising solution,” said
Steve Kump, AdPerfect President and CTO. “That, combined with our best-in-class
platform for self-serve order entry of print and online ads, online marketplace, and
mobile and social media integration, has been a big driver of our recent growth.”
Having added new publisher customers across the US, Canada, and Australia over
the past year, AdPerfect’s outlook for 2012 has this list increasing by a few hundred
more in the first half of the year.
“On our platform, publishers gain access to the most forward-looking, innovative,
and flexible digital classifieds solution out there,” explains Kump. “We release
regular system updates and continue to form key industry partnerships, like those
recently struck with TweetMyJobs and Spreed Inc. Through integration with partners
like these, our clients receive value-added features, functionality, and revenue-
generating opportunities that aren’t necessarily available with other classified
platforms.”
AdPerfect has also formed strategic partnerships with newspaper publisher
associations like the Suburban Newspapers of America association and the
California Newspaper Publishers Association, to offer country and statewide
aggregated classified sites.
“We’re looking forward to welcoming new publishers and partners to our Classified
Advertising Solution in 2012, creating more customer successes, and continuing to
solidify our reputation as the best classifieds solution on the market,” Kump stated.
About AdPerfect:
AdPerfect offers comprehensive and configurable, web-based advertising solutions
designed to achieve maximum revenue for media publishers while reducing costs
and simplifying workflows.
The AdPerfect suite of solutions includes its Classified Advertising Solution, an
integrated self-serve classifieds order entry platform for contract and private-party
advertisers, online marketplace, and call center application; Integrated Media
Solutions, that leverage existing online listings and reverse-publish them to print,
online, mobile & social platforms; and Online Advertising Solutions, which publish
existing online inventory to dynamic, inventory-driven rich media ads.
AdPerfect’s solutions are used by close to one thousand media publishers across
North America, the UK, and Australia. Customers include The McClatchy Company,
The New York Times Company, Halifax Media Holdings, Metro News, Postmedia
Network, Lee Enterprises, New York Daily News, and The Star Tribune Company.
