Ad in City Pages Comes Under Fire

april 8, 2010  10:01 am
Ad in City Pages Comes Under Fire
An advertisement in this week's City Pages that shows an apparently suicidal man with a gun to his head has upset some readers and advocacy groups. Critics say the ad, for R.F. Moeller Jeweler, treats mental illness as a punch line rather than a serious illness. The ad was created by columnist T.D. Mischke, who puts together a different ad for the jeweler, a column sponsor, each week. "Certainly I'm sorry to the people who were hurt by it," he tells KSTP-TV. "I'm not in the business of going out to hurt people so anytime I hurt somebody I have to apologize for that." MORE from MinnPost.com and the Consumerist.