Rising Online Ad Prices Also Raising Eyebrows

december 26, 2006  01:27 pm
Online advertising rates continue their northward march with few signs of letting up anytime soon, reports the New York Times. With online advertising revenues expected to grow by 31 percent to $16.4 billion this year, rates for the front pages of some popular MSN sections rose tenfold in the last two years, according to an MSN executive. But one Internet retailer compares the heated market to the dot-com era. "In 1999 it was a rush of venture money that did it. Today you've got a rush of corporate money," says Mark Vadon, of Blue Nile.com.