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Rapid Growth Predicted for Online Advertising

By AAN Staff
november 24, 2003  07:58 am
Investment bank U.S. Bancorp Piper Jaffray released its forecast for the industry yesterday, predicting 20 percent compounded growth for the next five years. For 2004, Piper Jaffray expects the online ad industry to grow 21 percent, from $6.7 billion to $8.1 billion. The forecast mirrors a prediction of 20 to 25 percent growth released a day earlier by Smith Barney.
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